Behind Dollar General's Strategy to Dominate Rural America | WSJ The Economics Of

Dollar General has reported 31 consecutive years of growth and is opening new U.S. stores every day. In this video, WSJ takes an inside look at how the discount retailer keeps expanding while maintaining prices significantly lower than many grocery and drug stores. Photo: Matt Disbro for The Wall Street Journal The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM #DollarGeneral #EconomicsOf #WSJ

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