How to Promote Preorder Products With the Greatest Bang for the Buck

Imagine you are releasing a new product in the future. You promote launching a new physical product, such as a tablet PC. You plan to allow your customers to preorder those products, and you think about promoting them before release to increase demand and collect more preorders. You have to make three decisions: 1. when do launch the preorder promotion (one or six weeks before), 2. the level of discount value (low - e.g., 7% vs. high - e.g., 22%), and 3. the promotion format (price off vs. a gift). What should you do? You will find out today. ====== You find the full notes on today's Pricing Nugget here: https://pricingnuggets.com/pricing-nugget-009-new-releases-deep-thoughts-about-deep-discounts/ ====== Learn more about the HANDBOOK ON THE PSYCHOLOGY OF PRICING: https://psychologyofpricing.com/ ====== ABOUT DR. MARKUS HUSEMANN-KOPETZKY Markus Husemann-Kopetzky is not just a pricing expert, he is a pricing enthusiast. He has dedicated his life to understanding and mastering the art and science of pricing, and he wants to share his insights with the world. He is the author of the Handbook on the Psychology of Pricing, a comprehensive guide that reveals the secrets of how customers perceive and react to prices. He is also an active academic and guest researcher at the Freie Universität Berlin, where he has published cutting-edge research in prestigious journals such as the Journal of the Academy of Marketing Science, the Journal of Marketing Behavior, and Marketing Letters. Markus knows pricing from both theory and practice. He has been in charge of pricing for an internationally leading online retailer, and he is the founder of the Price Management Institute, a consultancy that has helped dozens of pricing leaders and teams since 2021. He is widely recognized as one of the most influential pricing professionals in Europe. Pol Vanerde, president of the largest European association of pricing professionals, calls him “(…) one of the most important pricing influencers in Europe.” Kevin Mitchell, president of the largest pricing association worldwide, says about Markus that he “(…) is an expert in his field”. If you want to learn from Markus, you can follow him on this channel or his video blog https://pricingnuggets.com/, where he regularly shares valuable tips and insights on pricing. Markus is passionate about pricing, and he wants you to be too. ===== CONNECT WITH MARKUS ON LINKEDIN https://www.linkedin.com/in/dr-markus-husemann-kopetzky/ ===== Credits to media used in the video: https://pricingnuggets.com/credits/

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